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BROADWAY FLEA MARKET & GRAND AUCTION

Fundraising History 1987-2013

Although today it’s the oldest and, for many, most-beloved Broadway Cares event, the Broadway Flea Market & Grand Auction made an inauspicious debut.  In 1987, the event began as two tables presented by the company of A Chorus Line outside their stage door in Shubert Alley as part of the first Equity Fights AIDS week, raising $12,000 – a total staff and volunteers found astonishing.

Over the next four years, under the leadership of Ethel Bayer, Maria Di Dia, Stephen Falat, Arne Gundersen and Larry Hansen, the Flea Market grew with tables from more shows, theatre-related offices, unions and guilds. Everyone recognized a good cause and a great chance to clean house.

In 1988, an auction of eight lots was created, but without an experienced auctioneer to spur the bidding, it sputtered to a finish.  Then, in 1989, Sotheby’s Lorna Kelly came on board as our official auctioneer and, with her expertise, a truly “grand” auction was born. Today, the Broadway Flea Market & Grand Auction gets thousands from the theatre community and still more fans out of bed on a Sunday morning—filling not just Shubert Alley but a cordoned-off stretch of 44th Street, too.

As they say, “from little acorns…” In 27 years, this event has raised more than $10 million, and we’re still signing posters, gathering swag, cleaning out closets and auctioning one-of-a-kind theatrical experiences for a good cause.

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Flea Market Image
Flea Market Image
Flea Market Image
Flea Market Image
Year
Grand Auction
 
Broadway Flea Market
 
1987
n/a
 
$12,000
 
1988
n/a
 
$32,000
 
1989
$12,000
 
$52,000
 
1990
$22,000
 
$62,000
 
1991
$33,000
 
$105,000
 
1992
$48,000
 
$182,000
 
1993
$89,000
 
$199,000
 
1994
$106,000
 
$277,000
 
1995
$195,000
 
$310,775
 
1996
$294,250
*
$468,000
 
1997
$209,250
 
$432,000
 
1998
$229,100
 
$507,000
 
1999
$215,100
 
$551,000
 
$206,000
 
$574,000
**
$94,200
 
$358,000
 
$134,325
 
$450,235
 
$264,450
 
$511,129
 
$177,650
 
$419,464
 
$203,000
 
$544,037
 
$176,000
 
$505,832
 
$203,700
 
$559,810
 
$173,000
 
$496,380
 
$175,000
 
$403,000
 
$126,000
 
$476,000
 
$201,500
 
$547,658
 
$298,300
 
$681,892
 
$217,950
 
$631,222
 

 GRAND AUCTION Total To Date: $4,158,350
27 BROADWAY FLEA MARKETS Total To Date: $10,351,151

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Contact Us

Phone: 212.840.0770

Fax: 212.840.0551

 

info@broadwaycares.org

 

Upcoming Event


Gypsy of the Year

Gypsy of the Year
Monday, December 8, 4:30 pm
Tuesday, December 9, 2 pm
New Amsterdam Theatre, NYC

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Broadway Cares/Equity Fights for AIDS

165 West 46th Street, #1300
New York, NY 10036

212.840.0770
info@broadwaycares.org

Broadway Cares/Equity Fights AIDS is a 501(c)(3) nonprofit, tax-exempt charitable organization.

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